• Business Process Outsourcing
• Knowledge Process Outsourcing
• Legal Process Outsourcing
• Web Development
• Search Engine Optimization
• Search Engine Marketing
• Lead Generation Services
• Human Resource Outsourcing

Gtalk: dynamixoutsourcing@gmail.com

Search Engine Marketing (SEM)

Our PPC process is the result of years of expertise managing PPC for advertisers across industry segments and across the globe.
PPC Strategy:
Implementing a proper PPC plan includes selecting campaigns and search engines for launch. A proper PPC strategy defines monthly / quarterly goals, considers Ad / Landing Page (LP) optimization and divides its budget between campaigns & search engines.

Keyword Generation:
An effective PPC program needs the right set of keywords. In addition to relevance, we also look at the cost of each word, which varies depending on how many advertisers are competing for the keyword. Using a combination of tools and best practices, we generate keywords which effectively reach out to your target group.
Dynamix’s keyword plan includes:
•    Keywords generated using brands and models of products
•    Searching content of competitor/client sites for keywords
•    Using Keywords Generation tools to get more variations
•    Finding commonly misspelled keywords, and relevant negative keywords

Ad Creative
We create compelling ads that will get customers  to your website. To make sure our ads are persuasive and reach out to your customers, Dynamix’s Ad creative includes researching competitors’ PPC ads and creating ads for selected campaigns. As part of this we:
•    Create headlines and ad copy to sync with keywords
•    Divide keyword clusters (campaigns) into High, Medium and Low priority

Bid management
Creating a PPC campaign is just the beginning. Its performance needs to be tracked and optimized. Dynamix is always ready to change, modify, or reconsider the strategy and plan when desired results are not achieved.  We  have a host of proprietary techniques  that include:
•    Dedicated account management teams to monitor performance on a 24/7 basis
•    Setting up a reporting schedule and monitoring activity to achieve goals
•    Adding more keywords and editing ads to work with performing keywords
•    Budgeting and redistribution
•    Modifying LP copy to work better with the ads
•    Expanding campaigns to increase visibility of ads

Analytics
Analytics plays an important role in the optimization process for PPC campaigns. Dynamix is adept at using multiple Analytics tools, working with whatever tools a client is already using or recommending a new tool that will match the clients needs. Analytics has been proven to be effective in
•    Tracking performance of each keyword
•    Tracking user behavior at the site to better understand purchase behavior
•    Identifying potential cases of click-fraud, which is an important issue if it goes unnoticed
•    Identifying patterns or trends that help us optimize the campaign.